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- What's Search Engines but better?
What's Search Engines but better?
Did you know that back in the 70s smoking was considered good for you? Now we saw the rise of e-cigarettes, nicotine patches and gums. What is true then, may not be true today. It goes to show how fast the world is, and the continuous innovations and inventions that we encounter on a daily basis. Take this for example, we used to search information by going to the library and looking for encyclopedias now you can get information everywhere, anywhere, real-time at your fingertips through search engines.
What if I tell you, that’s not the latest?
Of course, you have voice commands, and now you can “encircle” anything you have questions and receive answers.
Welcome to the AI StandUp! That thought wanting you more? Keep on reading and see the latest news about everything AI with this week’s edition all about AI in search engines. Enjoy faster, and accurate searches to help you and your business grow.
💡AI TRIVIA
AI integration in search engines is like having a savvy librarian who knows you inside out. It doesn't just fetch links; it understands context, your search intent, and even anticipates your needs. This smart assistant cuts through the noise to bring you concise, relevant results, making your quest for information smooth and efficient. Imagine typing a vague query and getting exactly what you needed on the first try. AI makes search engines not just faster, but also smarter, offering a truly personalized user experience, every single time.
📈 AI Trend to Watch
OpenAI is launching SearchGPT, a new AI search engine that gives real-time information from the web.
Instead of just showing links, it organizes and summarizes results. For example, it can list and describe music festivals with links for more info. It also explains when to plant tomatoes and details different types of tomatoes.
Currently a prototype, SearchGPT uses GPT-4 models and will be available to 10,000 test users. According to OpenAI spokesperson Kayla Wood, they're working with partners and direct content feeds to create search results. The plan is to later integrate these features into ChatGPT.
Google is revamping Search. At their I/O conference, they unveiled major AI-driven updates. These changes aim to make Search a tool not just for finding websites but for directly getting answers, planning events, and brainstorming ideas.
“With generative AI, Search does more,” said Liz Reid, VP of Google Search. “You can ask anything or get things done, and Google will handle the rest.”
These updates are Google’s response to the rise of generative AI since the release of OpenAI’s ChatGPT in 2022. Competitors like ChatGPT, Anthropic, Perplexity, and Microsoft’s Bing are offering direct answers instead of just links. Google aims to bridge this gap with its new features.
Starting today, Google will show AI-generated answers at the top of search results in the US when deemed helpful. Previously, this feature was limited to those who signed up for Search Labs. Now, it's available to millions in the US and is expected to reach over a billion people globally by year-end. Reid noted that AI-generated answer links receive more clicks than traditional web listings and assured that they will continue to support publishers.
Additionally, searches related to dining, recipes, movies, music, books, hotels, shopping, and more will now show AI-organized results. “When looking for ideas, Search uses AI to brainstorm and create an easy-to-explore results page,” Reid said.
AI has transformed search engines from mere information sources to powerful tools. They now understand natural language, rank pages by relevance, personalize results, and offer features like voice and image search. AI also fights spam, fraud, and misinformation, enhancing user satisfaction and experience.
🛠️ Leveraging AI in Your Business: Faster Searches, Faster Information
Better Accuracy, Better Results
AI will not only speed up searches but also make them much more accurate. Imagine finding what you're looking for in seconds and knowing it's exactly what you need. This means less time sifting through irrelevant results and more time getting things done.
Comprehensive Searches
You can practically search for anything and make sense out of it. Rather than just scrolling through a collection of links (that went rigorous SEO), AI does all the heavy lifting for you. It shows you summaries of your search results with links you can read on more. For example, you’d want to search “what’s a good breakfast?” it shows you recipes, where to buy the ingredients, even the calorie distribution.
Search Anything, From Anything
You can now show images, pdfs, and everything else in between and ask specific questions. These new tools for search engines can go even check out conversations and give you a detailed summary and breakdown. Not only that, you can ask further questions for better clarity.
Imagine what you can do with that information at your fingertips.
🔧 AI Tools Spotlight
Circle Feature
Google's new AI image search tool, Circle to Search, lets you find what you need with simple gestures like tapping, highlighting, or scribbling. No need to switch apps. Just swipe away once you get the info you wanted. Literally efficiency at your fingertips.
AI Overview
Search Labs is testing "AI Overviews and more," which shows AI Overviews for more Google searches and adds new AI features. It has taken the place of the previous experiment called SGE (Search Generative Experience).
This means that the next word in the sequence makes sense providing you more accuracy helping you make better decisions.
Bing Generative Search
Microsoft will include links to the primary sources that large-language and small-language models used to generate their responses. Additionally, there will be a section offering related information for further reading.
GPTGO
Uses the newest AI technology for top-notch language processing. With an Easy-to-Use dashboard that boasts a clear and simple interface for effortless navigation and model interaction. GPTGO lets users train models tailored to their unique needs and industries and gives developers API endpoints to integrate GPTGO's features into their apps.
KomoSearch
KomoSearch: Uses smart algorithms to understand and handle complex questions, giving you more accurate and relevant results and also lets you adjust search settings to match your preferences and needs. KomoSearch also quickly examines large amounts of data to provide valuable insights almost instantly, working smoothly with various devices and platforms, ensuring a consistent and easy search experience everywhere.
💡 Pro Tip of the Day: Practice
Once upon a time, we had to learn how to use computers, then the internet. AI is no different. With continuous improvements and additions we need to practice using these features and getting more accustomed to it. AI will be here to stay, and to stay up to date, the empowered man using AI will adapt quickly compared to others.
Stay informed with the newest trends and tools to boost your business workflows.
🔥 Hot Takes
How soon can we look to AI slowly seeping into ethical standards such as journalism, scientific research and others? The potential is indeed vast, but equally scary.
💭 Expert Says
“AI search is going to become one of the key ways that people navigate the internet, and it's crucial, in these early days, that the technology is built in a way that values, respects, and protects journalism and publishers. We look forward to partnering with OpenAI in the process, and creating a new way for readers to discover The Atlantic.” Nicholas Thompson, CEO of The Atlantic
DISCLAIMER: AI or Search Engines will not replace News Articles, or works done by professional journalists.
🤔 Intrigued by AI's Potential, But Unsure of the Next Step?
We get it! This issue might have you brimming with possibilities, but where do you begin? The AI StandUp is made with ❤️ by The BrainTrust and we are here to bridge the gap. Head over to our website, or simply reply to this email with your specific questions. Let's turn your AI curiosity into a game-changing reality.
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