- The AI StandUp
- Posts
- This Should Be A Video Newsletter
As of Q3 of 2024, Netflix had around 282.7 million paid subscribers, an increase of over five million from the previous quarters. Imagine how many people like to watch movies and series. It’s a no-brainer why so many businesses invest in videos because not only is it a metric that works, it’s a creative approach to marketing.
Welcome to The AI StandUp, this week’s edition talks about the effects of AI Videos in marketing and how you can further this trend for your business.
Join The AI StandUp for expert insights, industry trends, and a boost to your business with AI. Buckle up and take your success to the next level!
📈 AI See You: Trends and News
Short videos and live e-commerce are shaking up how brands connect with audiences online. Short clips dominate social platforms, while live e-commerce blends real-time chats with shopping, giving buyers a fresh way to shop. This study dives into TikTok’s approach, exploring how its features and business strategies are shaping the short video and live-selling trend. The research shows TikTok’s marketing style boosts engagement, strengthens brand presence, and drives sales like never before.
Short Videos play a key role in boosting sales and improving shop metrics like service quality and customer satisfaction. Using real online data, we showed why short videos is a must-have in digital marketing. To drive e-commerce sales, we suggest focusing on fair pricing and better logistics service.
🛠️ Leveraging AI in Your Business
There practically endless ways of how to use videos for your business. So here’s a checklist of things to remind you to what to consider:
Pre-Production Checklist
Production Checklist
Post-Production Checklist
🔧 AI Tools Spotlight
Source: https://www.synthesia.io/
Synthesia makes video creation simple, even if you lack professional production skills.
It offers AI avatars and realistic voiceovers that bring videos to life. This makes it ideal for training and marketing content.
Top Synthesia Features:
AI Avatars: Pick from a variety of avatars to make your videos more inclusive and interesting.
Instant Voiceovers: Turn your script into smooth, natural-sounding voiceovers with hundreds of options.
One-Click Translations: Translate videos into 140+ languages to connect with audiences worldwide.
AI Video Assistant: Turn presentations, PDFs, or websites into videos using smart tools and pre-made templates.
Collaboration Tools: Share workspaces and collaborate with your team in real time.
Source: https://www.heygen.com/
If you're a content creator aiming to reach new audiences or speak multiple languages, HeyGen has you covered. This tool helps you make top-quality videos with voiceovers and customizable avatars.
Rather than trying to do it all, HeyGen focuses on producing high-grade videos in more than 175 languages. You can even dress up your video avatars with different outfits and themes to suit your needs. The platform is user-friendly and easy to navigate.
That said, the tool’s native integrations are somewhat limited. Most connections rely on Zapier, which might complicate your workflow.
HeyGen’s top features:
Diverse avatars: Choose from over 120 avatars, customizable for any audience.
Multilingual voiceovers: Add lip-synced audio in 300+ voices and 40+ languages to boost global reach.
Text-to-video creation: Turn scripts into videos quickly with minimal effort.
AI-generated outfits: Change avatar clothing with prompts to match different occasions or themes.
API integration: Connect HeyGen with other platforms for streamlined video automation.
Source: https://runwayml.com/
Imagine creating sharp, futuristic videos or adding advanced effects without needing heavy-duty VFX software. Sound exciting?
Another standout is the Motion Brush. This tool lets you slap on smooth animations in record time. What usually takes hours? Done in a snap.
The image-to-video feature is equally impressive. Upload a still image, and it spits out a realistic 360-degree rotation. It even throws in background music automatically, which feels like a thoughtful bonus.
Top Features of Runway:
Text-to-video: Create videos just by describing them in text.
Motion Brush: Add precise animations to specific video sections.
Image-to-video: Turn static images into dynamic, moving visuals.
AI-powered editing: Simplify editing with built-in smart tools.
Lifelike AI avatars: Generate digital humans that look strikingly real.
🫶 From The Hearts of the AI Experts at GemStack
💡 Pro Tip of the Day
Fast and actionable tips for your videos:
Always test with a 5-second clip first
Save successful prompts in a spreadsheet
Create template projects for quick starts
Use preset export settings
Maintain a troubleshooting log
🤔 Intrigued by AI's Potential, But Unsure of the Next Step?
We get it! This issue might have you brimming with possibilities, but where do you begin? The AI StandUp is made with ❤️ by GemStack and we are here to bridge the gap. Head over to our website, or simply reply to this email with your specific questions. Let's turn your AI curiosity into a game-changing reality.
💡What'd you think of today's edition?
Share The AI StandUp
Scan to share
Or copy and paste this link to others: https://www.theaistandup.com/subscribe?ref=spNho2aMUX