The New Era of Social Media Marketing

💡AI TRIVIA

With Christmas just around the corner, Meta has rolled out some new ad features for the year-end rush. These include easier discount codes, updated reminder ads, and in-store shopping promotions, among other updates.

Meta is improving its discount code promotions by making the code notification more noticeable and automatically applying the code at checkout. They're also exploring first-time purchase offers and personalized discounts to spark more interest in their in-stream deals.

📈 AI See You: Trends and News

New Toys from Amazon

Amazon has introduced a new AI-powered tool to make video advertising more affordable for small and mid-sized businesses. The videos generated are simple, using product images, but the ease of creating them with a single click—at no extra cost for those using Sponsored Brands—could be appealing. This announcement was made during Amazon's Accelerate event last week.

To create a video, marketers using the Sponsored Brands platform can submit a product page and select the “choose an AI-generated video” option from a drop-down menu. The tool then presents several video choices that marketers can tweak to fit their needs.

Initially, access to the video generator and live image capability will be limited, allowing Amazon to improve the tool based on user feedback.

🛠️ Leveraging AI in Your Business

Conduct Target Audience Research

Getting your content to the right audience is important. You can put out the best content out there, but if the right people are not there to see it, then all the effort is for nothing. Identify the following questions first before recording any sort of content:

• Who is your target audience?

• Who is more likely to interact with your content?

• What platforms are your target audience using?

These are some examples of what questions you need to have in mind first. If you answer these questions then you can move on to recording the content. If you don’t have a specific target audience in mind, all that effort will be wasted.

Use Forum Websites

After you have figured out who your target audience is, it is best to understand what they are searching for, and what they are asking. Forum websites such as AskThePublic, or Reddit, or Quora are great websites to check out their pain points and know what value you can bring to them.

Check your analytics

Keep an eye on how well your posts are doing and discover what content your audience enjoys. This insight helps you decide which topics to concentrate on in the future.

🔧 AI Tools Spotlight

Canva

Canva stands out as the top choice for free social marketing tools when it comes to creating and editing images, especially for design experts. It's simple to navigate and offers a huge selection of templates, along with ready-to-use icons and photos perfect for social media. With Canva Pro, you can build a brand kit, ensuring your marketing team keeps a consistent visual style across all platforms. Plus, it adds fantastic animation and video features to your posts.

SocialPilot

SocialPilot ranks among the top marketing tools for prepping, crafting, timing, and posting social media updates ahead of time. It lets you automate tasks and handle multiple platforms seamlessly. You can schedule bulk content, including up to 500 posts and images, effortlessly. The editorial calendar is a standout feature, enabling users to review and rearrange posts on the timeline easily. Gather data from various platforms and generate reports for clients. SocialPilot also aids in tracking and boosting your team's output.

Buffer

Buffer is a handy social media toolkit designed for small businesses. If you're running a small business, this tool is perfect for saving time and money. You can schedule posts on different platforms all from one spot. Plus, it lets you check how your posts are doing and interact with your audience easily.

UpContent

UpContent is a fantastic tool for content curation in social media marketing. It slashes the time spent searching for content by 65%, making it highly popular. This platform connects with various social media sites to find and deliver fresh content. Users can access Shutterstock images and combine them with custom articles using UpContent. The platform curates over 1.5 million articles and posts monthly for its customers.

💡 Pro Tip of the Day

Have a Database

Effective social media copies aren’t born overnight. They are made with tons of research behind them. List down 5 topics under your niche, and search those topics within any social media platform. Watch the top 10 that is most trending and identify their hooks both verbal and visual. Repeat again for all the topics. Now you have a database of what works, and it’s up to you what you do with that information.

🚀 Quick Wins

• Have An Analytics Software Set Up

  When your data is inaccurate, your social media strategy misses the mark.

  Whether you're checking Facebook views, counting Twitter clicks, tracking Instagram followers, or assessing LinkedIn interactions, understanding your efforts requires the right tools to piece everything together.

• Join a lot of Social Media Groups

  Joining social media groups is a smart way to stay in the loop on what's trending. It's like having your ear to the ground without leaving your desk. See what people buzz about and use that info to craft content that hits the mark. You'll not only learn what interests your audience but also spot gaps you can fill with your unique insights. Plus, engaging with groups can spark fresh content ideas you hadn't thought of before. Submerse yourself in these digital communities and let them inspire your creativity. Are you ready to turn those insights into content gold?

🤔 Intrigued by AI's Potential, But Unsure of the Next Step?

We get it! This issue might have you brimming with possibilities, but where do you begin? The AI StandUp is made with ❤️ by GemStack and we are here to bridge the gap. Head over to our website, or simply reply to this email with your specific questions. Let's turn your AI curiosity into a game-changing reality.

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