A New Era of Marketing - AI in Google Ads

💡AI TRIVIA

Words contain power.

A survey of over 1,000 U.S. adults showed that products labeled with AI did worse in performance. Mesut Cicek from WSU pointed out that mentioning AI lowers emotional trust and reduces buying interest.

The study looked at different categories like smart TVs, high-end electronics, medical devices, and fintech. Participants reviewed the same product descriptions, with the only difference being whether "artificial intelligence" was mentioned or not.

This implies that mentioning the term, “AI” or “Artificial Intelligence” in product descriptions hurts sales and interest.

📈 AI Trend to Watch

If you thought that ads was the pinnacle of creativity, then you thought wrong. These latest news about AI in advertisements are greatly shaping the way we see ads today. Here are some examples:

Google’s Partnerships

On Tuesday, Google introduced five AI-driven tools to boost digital advertising campaigns.

Taiwo Kola-Ogunlade, Google's Communication and Public Relations Manager for West Africa, announced that these tools will help marketers find hidden insights and stay ahead.

The tools includes:

• Advanced reporting,

• AI image editing

• generative AI for asset creation

• easy access

• Integration with creative platforms, .

Kola-Ogunlade explained that advanced reporting offers transparency, control, and data-driven decisions to maximize campaign impact. Google Ads now features AI-powered image editing to enhance creativity, remove unwanted objects, add new elements, expand backgrounds, and crop images to various aspect ratios.

Meta

Meta saw its revenue jump 22% year over year to $39 billion in Q2, beating Wall Street’s expectations. Ad impressions across Facebook and Instagram grew 10%, and the average price per ad also rose 10%. Executives pointed to e-commerce, gaming, and entertainment as major growth drivers. Meta forecasts Q3 revenue to be between $38.5 billion and $41 billion. The company is focusing on AI, which it says is boosting marketing performance and may eventually change its advertising fundamentals.

The AI Overview

Srinivasan, VP/GM, Advertising at Google gave an example of dealing with wrinkled clothes while traveling and how she used Google Search to find solutions. She searched for travel tips and noticed that organic results were now buried under the new AI Overviews feature and the latest Search and Shopping ads with product images, which stand out far more than the regular search results.

🛠️ Leveraging AI in Your Business

With AI-driven search ads, you can craft ads that adjust to deliver more relevant messages to a wider audience while hitting your ROI targets. Google's AI helps in setting the right bids, targeting the ideal searches, and crafting the most suitable ad for each viewer. By enhancing the Ad Strength of responsive search ads from "Poor" to "Excellent," advertisers can see an average of 12% more conversions (Source: Google Internal Data, 02/28/2023 to 03/01/2023).

AI-powered search ads ensure that each user's search is met with the most relevant ad at the right price. Smart Bidding analyzes a huge number of signals to find the perfect bid for every search and auction, all based on your ROI targets. Strategies focused on maximizing value, like Maximize conversion value, can help you reach the customers who bring the most profit to your business.

Almost every online ad you see uses AI to reach you instantly. Platforms like Google Ads and Meta Ads rely on AI to sell, target, and place ads in fractions of a second across millions of digital spaces, apps, and experiences.

This means AI decides who sees your ads and how much you pay to reach people on almost every major ad platform.

In a nutshell, AI decides your ads’ fate.

Tails.com is a prime example of they utilize AI to their advantage.

🔧 AI Tools Spotlight

Looking for the “hows” instead of the “whats”? Here are some tools that easily turns good ads, to great ads:

1.) Canva

Create stunning ads quickly and easily. Canva’s ad maker is packed with simple design tools and powerful templates. Skip the hassle of storyboards. Just pick a template, customize it, and publish. The best part? It’s free! You can make beautiful ads without breaking the bank.

Easily add your logo, brand colors, and other visuals to your template. Adjust fonts and design elements to match your brand’s look and feel.

2.) Smartly.io

Smartly leads the charge in AI-driven creative and campaigns. Old-school marketing just doesn’t cut it anymore in today’s busy market. Tools like Generative AI and other advanced tech can bridge that gap.

3.) Pencil

See the proof that your creative ads is effective. Ads created with Pencil are shown to work twice as well, based on over $1 billion in ad spend. With real-time insights, you’ll witness your team’s efforts paying off.

🏬Prime Examples

AI-generated images have made a splash in advertising, often by humorously acknowledging their own controversies and flaws. Take the KitKat AI ad, for instance. Wunderman Thompson Australia, a creative consultancy, provided prompts like "write a KitKat ad the way Gen Z speaks" to an AI model. They then used a voice synthesizer to narrate the AI-written scripts and DALL-E 2 to create the visuals.

Considering the idea that KitKat on YouTube only has 6.76k subscribers but made roughly 51k views on this ad alone, speaks about the power of AI in advertisements. This video was posted one year ago, imagine the capabilities today and what more AI can do.

You can do this too effortlessly. Utilize AI in Google Ads through Smart Bidding. The added feature of AI greatly decreases the amount of time to generate an AI and conducting research for target audience. It’s becoming more and more easy.

💡Pro Tip of the Day

The time of researching is over.

Spend more time on utilizing AI for ad generation. Gone are the days where you have to spend so much time and effort to research target audience when you can optimize your ads to reach that target audience more effectively.

💪Tough Questions

Since AI is practically everywhere, if you think about it, how long can we have full movies generated by AI?

🔥Hot Takes

“The next media revolution won’t be televised—it will be prompted.” Andrew Rosen author of Medium Shift.

🤔 Intrigued by AI's Potential, But Unsure of the Next Step?

We get it! This issue might have you brimming with possibilities, but where do you begin? The AI StandUp is made with ❤️ by The BrainTrust and we are here to bridge the gap. Head over to our website, or simply reply to this email with your specific questions. Let's turn your AI curiosity into a game-changing reality.

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